HubSpot vs. Zoho - facts instead of gut feeling: which CRM platform really convinces users
In this comparison, two well-known names in the field of CRM systems do the honors: HubSpot vs. Zoho – both with a wide range of functions, but also with decisive differences.
But instead of relying on vague claims or marketing slogans, today we let facts, figures and, above all, real users do the talking. Based on real experiences, surveys and studies, we show which platform is ahead in a direct comparison – and why!
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HubSpot or Zoho - customer data, reporting & analysis functions
A modern CMR tool is not a database: it proactively delivers insights that help to better understand customers and optimize business processes. According to a recent survey, users rated HubSpot as 18% more proactive in providing customer insights than Zoho.
One of the most important functions of a CRM is the ability to analyze data and make well-founded business decisions.
- HubSpot offers over 90 ready-made reports directly in the dashboard. Companies can create individual reports with just a few clicks and track their most important key figures in real time.
- Zoho also offers detailed analyses, but the creation of personalized reports is more complicated and requires more technical know-how.
Conclusion: HubSpot scores with a clear, powerful reporting tool that can be used even without prior knowledge.
What does this mean in practice?
With HubSpot, sales and marketing teams have a much better database to identify buying behavior, preferences and the ideal time for customer interactions at an early stage. Companies report that they have been able to manage their sales strategies more precisely and increase sales in a more targeted manner since using HubSpot as a CMR platform.
Zoho also offers analytics, but users say they are less intuitive and often require additional customization or further third-party integrations to achieve comparable results.
More time for the essentials - how CRM AI is changing everyday working life
AI is also revolutionizing customer relations management: automated processes, in-depth analyses and reports at the touch of a button make day-to-day work easier and free up resources for more complex tasks.
A recent survey shows that 76% of sales professionals have more time for actual sales thanks to HubSpot’s AI support, as repetitive tasks are automated.
- Hubspot has Breeze on board as a virtual co-pilot. These Ki assistants work with natural language and support your teams in all conceivable tasks. Ki tools such as Breeze Agents can be used to optimize workflows, marketing, sales and customer service in a targeted manner.
- Zoho relies on its AI “Zia”, which provides users with suggestions for automation. However, many of these functions are only included in the higher price models. The user interface can also be confusing for beginners.
What does this mean in practice?
While Zoho also offers automation features, many users report that they are more complex to set up and use. Hubspot’s intuitive AI, on the other hand, is regularly praised by users as it can be easily integrated into existing workflows. This saves teams valuable time and increases their efficiency.
Ease of use: Which CRM is easier to use, HubSpot or Zoho?
A powerful CRM only brings benefits if all teams actually use it correctly. An intuitive user interface determines how quickly employees become familiar with the new CRM system.
Many users agree that familiarizing themselves with Zoho takes more time, as the interface is more complex and not as intuitive. HubSpot is clearly ahead on the popularity scale and shows how easy it can be to get started with efficient CRM.
- HubSpot offers a visual workflow design that allows you to create automations simply by dragging and dropping. Workflows for marketing, sales and customer service can be customized.
- Zoho has a more complex interface that requires a steeper learning curve, which extends the training period. Automations are also not as easy to create as with HubSpot.
Conclusion: HubSpot is the more user-friendly solution for those who value simple operation and powerful automation.
Integration & extension of HubsSpot and Zoho
A CRM is rarely an isolated solution – it must be able to integrate seamlessly into existing processes and other tools. On the one hand, HubSpot is designed as an all-in-one platform that links all departments together. The CRM tool also offers a wide range of integrations that can be easily activated via its App Marketplace. Interfaces to Microsoft Teams, Slack, Salesforce or Google Workspace are particularly popular.
- HubSpot offers over 1,000 native integrations, including Slack, Gmail, Microsoft Teams, Zoom and many more. This means that no matter which tools your company uses, HubSpot can be seamlessly integrated.
- Zoho also has a selection of integrations, but many of them are subject to a fee or require additional customization. The integration options are particularly limited in the free version.
Conclusion: If your company already works with a variety of tools, HubSpot offers significantly better integration capability and saves complicated workarounds.
What does this mean in practice?
Zoho also offers integrations, but these often require manual configuration. For a smooth connection without additional technical effort, many companies now prefer to use HubSpot. Thanks to the wide range of apps and extensions, special requirements can also be met in order to improve customer relationships across all processes.
Support & training
CRM systems are powerful. To master these tools, reliable support and excellent training are essential. How do HubSpot and Zoho perform in the support category?
HubSpot shines here with a strong community, first-class customer support and the free HubSpot Academy. Users benefit from interactive courses, certifications and tutorials – mostly free of charge.
What does this mean in practice?
Zoho also offers support and training material, but this differs in scope. As a cross-departmental platform, HubSpot offers more courses and the entire community is much better positioned due to the concentrated expertise from all areas.
HubSpot vs. Zoho - price vs. performance
On the one hand, Zoho offers attractive rates, while HubSpot provides a free basic version with extensive features on the other. The individual needs of your company will determine which CRM system is right for you.
- HubSpot offers a free version with extensive features as well as tariffs starting at €20 per month. This makes the CRM just as suitable for start-ups as it is for large companies.
- Zoho offers CRM tariffs between €14 and €65 per month as well as a free basic version. However, many functions are only included in the more expensive packages.
Conclusion: While Zoho entices with low prices, HubSpot offers the better price-performance ratio in the long term. The powerful, free version in particular makes it attractive to get started, as the CRM tool can be adapted and scaled to your needs.
Numbers don't lie - HubSpot convinces users and customers
If you compare the two systems on the basis of real user experience and measurable criteria, it becomes clear that HubSpot offers decisive advantages due to its scope and ability to link all stakeholders.
- Better insights: 18% more proactive in providing customer and process analytics
- More efficient thanks to AI: 76% of sales professionals report more time for essential tasks
- Intuitive operation: easy to get started without complex training
- Smooth integration: Strong connection to other business tools
- Excellent support & training: HubSpot Academy and personal support at the highest level as well as broad-based community expertise
The best CRM system - with a system: Polygran develops your CRM strategy
A CRM platform alone is not enough – it must be implemented correctly and adapted to your business processes. Our team takes on the strategic planning and implementation of your individual CRM strategy for better customer relationships across all desired departments.
- Individual consulting: We analyze your requirements and implement your strategy in the best possible way.
- Technical implementation: From integration to automation – we get HubSpot up and running for you.
- Sustainable success: Our experts will show you how to get the most out of HubSpot.
- Absolutely transparent: clear SLAs, unambiguous targets and measurable results.
- Long-term support: Additional support from our team and targeted training for your teams.
Arrange your non-binding consultation appointment now
Find out together with us how you can turn buyers into loyal customers with HubSpot!
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