Get the most out of HubSpot: More leads & efficiency with Polygran
Are you planning to introduce HubSpot or have you already implemented it and are now wondering why the hoped-for results are not materializing? You’re not alone: many companies stumble over the same obstacles when using their CRM system. But while some dive into endless optimization attempts, others are already using HubSpot as a real growth booster .
The difference? The right strategy right from the start - and an experienced partner at your side.
CRM chaos: Why a clean database is your success factor
Duplicate contacts, incomplete customer information and leads without any history? Welcome to the nightmare of many companies – when the left hand doesn’t know what the right hand is doing. Without a clear data strategy, your HubSpot CRM will turn into an oversized database full of dead bodies instead of a valuable customer retention tool.
The solution:
- Data hygiene first: Avoid duplicates, regularly clean up outdated data.
- Data hygiene first: Avoid duplicates, regularly clean up outdated data.
- Create clear structures: Standardized pipelines and defined fields make the CRM tool usable for everyone and standardize your processes.
Polygran tip: We help companies to set up a clean CRM architecture so that no valuable leads disappear into data nirvana.
Marketing misery: Lack of personalization in the CRM system costs sales
Standardized mass emails without added value put off potential customers. So it’s no wonder that the open rate plummets after the third email at the latest. Without targeted automation and personalization, your HubSpot marketing is running on the back burner instead of generating leads at full throttle.
The solution:
- Segmentation is everything: divide your contacts according to interests, purchase history or behavior.
- Personalized workflows: Automated emails and lead nurturing based on user actions.
- Dynamic content: Use content that can be adapted to the recipient with HubSpot and is really relevant.
Polygran tip: We show you how to use HubSpot for personalized marketing campaigns that really convert – instead of just sending emails via your CRM tool.
Missed opportunities in sales: HubSpot as an all-in-one CRM platform
If your sales team doesn’t actively use HubSpot or doesn’t have a clear process, valuable deals will fall through the cracks. Without standardized sales processes, HubSpot is just another tool – but not a real game changer that helps you optimize your customer relationship management.
The solution:
- Standardize sales pipelines: Clear steps, automation and reminders avoid chaos.
- Use real-time data: Reports in HubSpot show where deals get stuck and where there is a need for optimization.
- Introduce lead scoring: Prioritize hot leads instead of wasting valuable resources on cold leads.
Polygran tip: Our experts can help you define sales processes and set up automated workflows with HubSpot that really take the pressure off your team.
Best practices - why they are crucial and where to find them
Many companies do not know which best practices really work. They adopt standard processes that are not optimally suited to their business or only use HubSpot in its basic functions, thereby wasting enormous potential.
The solution:
- Increase efficiency: Proven workflows reduce manual processes and relieve teams.
- Optimize automation: Clear strategies ensure that automations work in a targeted manner and offer real added value.
- Using data sensibly: Sophisticated CRM structures make optimal use of customer data to create personalized experiences.
Polygran tip: We analyze your existing processes, identify relevant best practices and integrate them specifically into your HubSpot system. In this way, we ensure that your workflows not only become more efficient, but also perfectly match your goals. Save time, increase your conversion rates and use HubSpot in the way that works best for your company.
Lack of further training: Your CRM can still do more than you think!
Experience shows that despite ambitious goals and active use of HubSpot, many companies only scratch the surface of what the CRM tool can really do. There are numerous functions that make your work easier and increase your efficiency. You just need to be aware of them and know how to use them properly.
The solution:
- HubSpot Academy: Free courses on CRM, marketing & sales directly from the provider.
- Webinars and live training: stay up to date with the latest features.
- Individual workshops: Give your team targeted training instead of clicking through endless tutorials.
Polygran tip: We offer your teams tailor-made HubSpot training courses and show which functions will really move your company forward and which you can safely ignore.
Your HubSpot boost with the tailor-made CRM strategy from Polygran
HubSpot is a powerful tool – if you use it correctly. Despite intuitive operation and short training periods, we repeatedly find hidden potential with our customers, which manifests itself in more stable customer relationships and more leads in the long term.
Let’s work together to ensure that your teams start using HubSpot in a way that works for you – not the other way around.
Are you ready to optimize your HubSpot setup and revolutionize your CRM?
Arrange a consultation now
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